Usability: Make it feel obvious.
We look closely at how people find their way, make decisions and complete tasks. Then we make the confusing parts clearer.
Join the waiting list
Fewer questions.
More done.
A good fit when…
People are getting stuck, abandoning a task or asking questions your website should answer.
What’s included
- Expert reviews of key journeys
- Navigation and content recommendations
- Task flows and prototype testing
- Prioritised improvements with clear reasoning
Usability testing and UX audits
Real tasks, real people
We run usability testing against real tasks, not opinions. That means watching a handful of people — five to eight is usually enough to surface the recurring problems — try to actually do the thing your site is for: find a price, complete a form, compare two products. We also carry out structured UX audit work: a page-by-page expert review against established heuristics, checking navigation, wording, forms and error states against how people actually behave online.
From recording to repair list
Every review starts with the journeys that matter most commercially, agreed with you before we open a single page. We record sessions, note where someone hesitates, misreads a label or backtracks, and separate what's a genuine obstacle from a one-off fluke. Findings are written up as specific, prioritised fixes, each one tied to the task it blocks and the effort needed to fix it.
Where visitors quietly give up
A page that looks finished can still lose people at the exact moment they were ready to act. Small frictions compound: an unclear label here, a hidden step there, and a task that should take thirty seconds takes three minutes or gets abandoned. Testing with real tasks catches problems that internal review never will, because the people who built the site already know how it's meant to work. We test the landing pages behind a PPC management campaign the same way, against the task the advert promised.
Why the difference shows
We separate structural problems from surface ones, because fixing the wrong layer wastes a rebuild. That discipline comes from also owning interface design on the same projects — we're not handing findings to someone else to interpret. Our own review method follows the established usability heuristics rather than a private checklist, and every recommendation states which task it affects and why, so nothing gets fixed on a hunch.
Further reading: Nielsen Norman Group's guide to usability testing, how expert UX reviews work and the ten usability heuristics we test against.
What usability leans on.
Structure, words and interface, pulling in the same direction.
